Bio
Director of Marketing
On December 15, 2012, Michael Farrant joined the Tampa Bay Sports Commission (TBSC) as the organization's Multimedia Specialist and in 2019, he was promoted to Multimedia Manager, and again in 2024 to the Director of Marketing. A content curator for the Sports Commission, Farrant is responsible for showcasing the Sports Commission's ever-growing story, both regionally and nationally, via multiple creative outlets including design, digital, video, social, public relations, and other traditional and new media's.
Michael joined the Sports Commission after spending five years as a Manager of Athletic Communications at Saint Leo University and played a lead marketing role in a plethora of major Tampa Bay sporting events including, two NCAA Women's Final Four's, the 2017 College Football Playoff National Championship, Frozen Four, NHL All-Star Game, WrestleMania 36 and 37 as well as the NFL's Super Bowl LV
Michael graduated from Saint Leo University in 2007 with a degree in Sport Management. He currently resides in Tampa, FL, with his wife, Jen, and his children, Lucas and Charlotte.
Featured Headlines
More News
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May 30, 2025
The 2027 and 2028 AAC Men's and Women's Basketball Championships will be held at the Yuengling Center in Tampa.
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April 21, 2025TBSC Executive Director Rob Higgins Tabbed as Sports Club of Tampa Bay’s 2025 Hall of Fame Selection
Higgins Joins Elite Cast of 2025 Honorees
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April 10, 2025
Upon completing the NCAA Women's Final Four Bounce presented by Buick, the remaining basketballs were delivered to a pair of community Boys and Girls Clubs as Team Tampa Bay continues to Set the Standard and Grow the Game!
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March 07, 2025
WWE in partnership with the Tampa Bay Sports Commission and Vinik Sports Group, today announced a Memorial Day weekend takeover of the Yuengling Center in Tampa, Florida, with four consecutive events beginning Saturday, May 24.
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