Michael Farrant

Bio

Director of Marketing

On December 15, 2012, Michael Farrant joined the Tampa Bay Sports Commission (TBSC) as the organization's Multimedia Specialist and in 2019, he was promoted to Multimedia Manager, and again in 2024 to the Director of Marketing. A content curator for the Sports Commission, Farrant is responsible for showcasing the Sports Commission's ever-growing story, both regionally and nationally, via multiple creative outlets including design, digital, video, social, public relations, and other traditional and new media's. 

Michael joined the Sports Commission after spending five years as a Manager of Athletic Communications at Saint Leo University and played a lead marketing role in a plethora of major Tampa Bay sporting events including, two NCAA Women's Final Four's, the 2017 College Football Playoff National Championship, Frozen Four, NHL All-Star Game, WrestleMania 36 and 37 as well as the NFL's Super Bowl LV

Michael graduated from Saint Leo University in 2007 with a degree in Sport Management. He currently resides in Tampa, FL, with his wife, Jen, and his children, Lucas and Charlotte.

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Rob Higgins’ Leadership Drives Tampa Bay Sports Commission To Set The Pace
Written by Tom Layberger, Contributor, Forbes.com